Platformance RADIUS
Platformance's RADIUS is a comprehensive retail media advertising platform designed to simplify booking, execution, and
measurement of campaigns across top retailers in the UAE and Saudi Arabia. It provides access to over 16 million unique
monthly shoppers, including more than 10 million logged-in users with verified transaction data, enabling precise
targeting based on real behaviors rather than vague profiles. The platform emphasizes outcomes like higher ROI through
integrated tools for strategy, planning, analytics, and reporting.
Core Components
RADIUS offers four key pillars: strategy development with creative support, a marketplace for verified shoppers in
categories like pharma, grocery, beauty, wellness, and fashion, planning technology to create one plan activated across
multiple retail and media platforms, and integrated analytics for real-time performance views from various retailers.
Campaigns appear in onsite media such as sponsored products, banners, pop-ups, and walled gardens, as well as offsite
options including walled gardens and the open internet. Measurement includes a single-view dashboard, SKU-level
reporting, and purchase-based outcomes.
Audience Reach and Targeting
The platform curates access to purchase-ready audiences across a portfolio of top retailers in verticals like pharma
(high-trust environments, wellness data, loyal shoppers), quick commerce (high frequency, basket insights, seasonal
triggers), fashion, and services (broad reach, intent-rich journeys). Smarter targeting uses real-life signals, such as
weekly baby product shoppers for parent segments, frequent airport travel for active travelers, high spenders in beauty
or fashion for luxury audiences, and regular school journeys for teen households. It reaches 45% or more of major cities
monthly, focusing on logged-in users already browsing, searching, or buying with strong intent and recent activity.
Planning and Execution
Users create one booking order and plan centrally to run campaigns across onsite retail media, Meta, Google, and
programmatic channels, reducing approvals and manual work through a single interface. This streamlined approach
eliminates complexity, enabling smart delivery without confusion. Brands can build awareness with features like
rotating 3D cubes showcasing three to six images.
Reporting and Optimization
A unified dashboard tracks every campaign across retail, display, connected TV, and video, providing real-time reports
on reach, clicks, conversions, product-level performance, and sales attribution to spend. No more platform-hopping or
delayed manual reports—optimization toward higher ROI happens in one place. The platform supports direct relationships
with regional top retailers as part of the FAST Ventures ecosystem.
Why Choose RADIUS
Built for advertisers seeking results over mere exposure, RADIUS simplifies retail media with tools for the right
shoppers, platforms, and measurable growth. It's tailored for the UAE and Saudi Arabia's retail landscape, helping
brands advertise where customers already spend. Interested parties can book a demo or contact sales to join the RADIUS
Retail Media Network.