RADIUS is built by Platformance, in-house built AI-enabled product with curated Retail Media Network (RMN) that connects brands with high intent, high value shoppers across retail environments in GCC. Designed to give advertisers a single source for planning, optimization, and real-time reporting across a curated network of 35+ retailers in the UAE and KSA.
In a market where retail media is fragmented and operationally complex, RADIUS simplifies the journey, empowering brands to plan smarter, optimize performance, and measure results with confidence.
1. Intelligent Planning
Radius provides real-time visibility into each retailer’s audience reach, inventory, and media offerings within a single unified interface. This enables advertisers to plan and buy media more intelligently, compare opportunities across multiple retailers instantly, and make faster, data-backed decisions. By leveraging AI-driven insights, Radius helps guide investment strategies for maximum impact and ROI.
2. Scalable Reach
Gain access to Tier 2 and Tier 3 retailers across pharma, quick commerce, fashion, beauty, and services enabling brands to extend their visibility and scale efficiently beyond traditional marketplaces.
3. Operational Efficiency
RADIUS addresses the operational challenges that typically slow down retail media, offering a centralized workflow for campaign setup, tracking, and optimization across multiple retailers.
4. Continuous Optimization
AI-powered optimization ensures that campaigns deliver the best outcomes, dynamically reallocating spend based on performance signals in real time.
5. Measurement & Attribution
A unified reporting suite provides advertisers with transparent performance metrics, enabling full-funnel measurement and attribution across channels and retailers.