Getting Started

What is RADIUS

RADIUS is built by Platformance, in-house built AI-enabled product with curated Retail Media Network (RMN) that connects brands with high intent, high value shoppers across retail environments in GCC. Designed to give advertisers a single source for planning, optimization, and real-time reporting across a curated network of 35+ retailers in the UAE and KSA. In a market where retail media is fragmented and operationally complex, RADIUS simplifies the journey, empowering brands to plan smarter, optimize performance, and measure results with confidence. 1. Intelligent Planning Radius provides real-time visibility into each retailer’s audience reach, inventory, and media offerings within a single unified interface. This enables advertisers to plan and buy media more intelligently, compare opportunities across multiple retailers instantly, and make faster, data-backed decisions. By leveraging AI-driven insights, Radius helps guide investment strategies for maximum impact and ROI. 2. Scalable Reach Gain access to Tier 2 and Tier 3 retailers across pharma, quick commerce, fashion, beauty, and services enabling brands to extend their visibility and scale efficiently beyond traditional marketplaces. 3. Operational Efficiency RADIUS addresses the operational challenges that typically slow down retail media, offering a centralized workflow for campaign setup, tracking, and optimization across multiple retailers. 4. Continuous Optimization AI-powered optimization ensures that campaigns deliver the best outcomes, dynamically reallocating spend based on performance signals in real time. 5. Measurement & Attribution A unified reporting suite provides advertisers with transparent performance metrics, enabling full-funnel measurement and attribution across channels and retailers.

Who can use RADIUS

What Kind of Brands Are Eligible for Radius? Endemic Brands (Product is sold on retail platforms) - Any brand whose products are already available on retail marketplaces such as Carrefour, Talabat, Noon, Amazon and more. Non-Endemic Brands (Product is not sold on retail platforms) - Financial services, telecom, automotive, travel, entertainment, or app-based services. - These advertisers can leverage retail media placements to target high-intent shoppers even if their product is not directly sold on those platforms — ideal for upper-funnel and awareness campaigns. 🛒 Sponsored Listings Sponsored Listings are paid product placements inside retailer platforms (like Amazon, Noon, Carrefour). They appear at the top of search results or category pages when shoppers are actively browsing. - Your product must already be listed on the retailer’s site. - The client should provide us with access to the retailer’s self-serve ad tools (e.g., Noon, Talabat, Carrefour, Amazon, etc.) 📣 Sponsored Ads Sponsored Ads are banner, display, or video ads shown on or off retailer platforms to promote your brand or products. - No retailer access is needed, but the endemic brand must be listed. - This is managed by retailers via IO basis.

Why Radius

What problem does Radius solve? Retail media in the GCC is often fragmented, hard to scale, and difficult to measure. Radius solves these challenges by: - Centralizing planning, execution, and optimization across multiple retailers in one platform. - Leveraging AI insights to guide smarter investment decisions. - Offering end-to-end workflow automation, removing operational bottlenecks. - Providing unified reporting and transparent attribution across all retail channels. What makes Radius different from others? - Built for the GCC market: Radius is purpose-built for the region, offering curated access to a premium network of 35+ local retailers across diverse categories. - Advertiser-first approach: Unlike most retail media tech providers that focus primarily on retailer inventory monetization, Radius is designed exclusively for advertisers and brands to plan, activate, and manage campaigns more effectively. - Retailer-agnostic intelligence: The platform is completely retailer-agnostic, recommending the most relevant retail partners based on each brand’s unique brief, objectives, and audience requirements. - Beyond marketplaces: Radius expands reach beyond traditional retail marketplaces by including Tier 2 and Tier 3 retailers, unlocking new growth opportunities and incremental reach for brands.