What Kind of Brands Are Eligible for Radius?

Endemic Brands (Product is sold on retail platforms)

• Any brand whose products are already available on retail marketplaces such as Carrefour, Talabat, Noon, Amazon and more.

Non-Endemic Brands (Product is not sold on retail platforms)

• Financial services, telecom, automotive, travel, entertainment, or app-based services.

• These advertisers can leverage retail media placements to target high-intent shoppers even if their product is not directly sold on those platforms — ideal for upper-funnel and awareness campaigns.

  🛒 Sponsored Listings

  Sponsored Listings are paid product placements inside retailer platforms (like Amazon, Noon, Carrefour). They appear at the top of search results or category pages when shoppers are actively browsing.

  • Your product must already be listed on the retailer’s site.

  • The client should provide us with access to the retailer’s self-serve ad tools (e.g., Noon, Talabat, Carrefour, Amazon, etc.)

  ---

  📣 Sponsored Ads

  Sponsored Ads are banner, display, or video ads shown on or off retailer platforms to promote your brand or products.

  • No retailer access is needed, but the endemic brand must be listed.

  • This is managed by retailers via IO basis.