What problem does Radius solve?

Retail media in the GCC is often fragmented, hard to scale, and difficult to measure. Radius solves these challenges by:

• Centralizing planning, execution, and optimization across multiple retailers in one platform.

• Leveraging AI insights to guide smarter investment decisions.

• Offering end-to-end workflow automation, removing operational bottlenecks.

• Providing unified reporting and transparent attribution across all retail channels.

What makes Radius different from others?

• Built for the GCC market: Radius is purpose-built for the region, offering curated access to a premium network of 35+ local retailers across diverse categories.

• Advertiser-first approach: Unlike most retail media tech providers that focus primarily on retailer inventory monetization, Radius is designed exclusively for advertisers and brands to plan, activate, and manage campaigns more effectively.

• Retailer-agnostic intelligence: The platform is completely retailer-agnostic, recommending the most relevant retail partners based on each brand’s unique brief, objectives, and audience requirements.

• Beyond marketplaces: Radius expands reach beyond traditional retail marketplaces by including Tier 2 and Tier 3 retailers, unlocking new growth opportunities and incremental reach for brands.