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What is Intelligent Planning

Last updated on Dec 26, 2025

RADIUS is designed to simplify where to invest, how much to spend, and which retailers to prioritize. The platform combines AI recommendations with real-time market intelligence to help you plan campaigns confidently.

Intelligent Planning uses RADIUS’ built-in AI assistant to help you create a retail media plan in minutes.

With Intelligent Planning, you can:

  • describe your brand, product, category, and objective in natural language

  • get market intelligence such as category trends and retailer strengths

  • identify the most relevant retailers for your campaign

  • get recommendations on:

    • ad formats (sponsored listings vs sponsored ads)

    • budget split across retailers

    • estimated reach and performance outlook

In short:

You tell the AI what you want to achieve, and it builds the recommended plan, channels, and formats for you.