What is Intelligent Planning
RADIUS is designed to simplify where to invest, how much to spend, and which retailers to prioritize. The platform
combines AI recommendations with real-time market intelligence to help you plan campaigns confidently.
Intelligent Planning uses RADIUS’ built-in AI assistant to help you create a retail media plan in minutes.
With Intelligent Planning, you can:
- describe your brand, product, category, and objective in natural language
- get market intelligence such as category trends and retailer strengths
- identify the most relevant retailers for your campaign
- get recommendations on:
- ad formats (sponsored listings vs sponsored ads)
- budget split across retailers
- estimated reach and performance outlook
In short:
You tell the AI what you want to achieve, and it builds the recommended plan, channels, and formats for you.