Sponsored Listings are best when:
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your SKUs are already listed on retailers
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the goal is sales, conversions, and share of shelf
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shoppers are actively searching in your category
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you want to appear at top of search or category results
Think bottom-funnel, high intent.
Sponsored Ads are best when:
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your goal is awareness or consideration
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launching new products or seasonal campaigns
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you want onsite banners or offsite ads
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you want to retarget retail audiences
Think mid to upper funnel visibility.
RADIUS AI will recommend which one to use — or combine both — based on your objective.