The Analytics Page tracks outcomes, spend, and delivery across campaigns and flights.
Key Elements
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Conversions Graph – Shows trends over time.
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Spend by Retailer – Donut chart of spend distribution.
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Delivery Gauge – Tracks planned vs. delivered outcomes.
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Campaign Table – Detailed campaign/flight-level results.
Step-by-Step Instructions
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Go to Analytics.
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Apply filters by advertiser, campaign, or date.
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Review Conversions Graph for outcome trends.
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Use Spend by Retailer to check allocation.
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Check Delivery Gauge for performance.
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Drill into Campaign Table for detailed results.
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Export data as CSV, Excel, or PDF.
Best Practices
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Compare CPA or ROAS across flights.
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Reallocate budgets to high-efficiency platforms.
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Export reports weekly for reviews.