Campaign Setup & Activation | Radius Help Center

Console

The Console Page is your homepage and command center. It provides a snapshot view of recent campaigns, campaign journey stages, and billing status. Key Elements - Recent Campaigns – Quick view of active or recent campaigns. - Campaign Journey – Tracks campaigns through stages (Plan Created → Pending Approval → Technical Setup → Review → Live → Complete). - Billing – Displays invoice counts: Issued, Pending, Paid. Step-by-Step Instructions 1. Click Console in the sidebar. 2. Review campaign cards for quick updates. 3. Track progress via Campaign Journey. 4. Check invoice status in the Billing section. Best Practices - Use Console as your daily check-in point. - Track Pending Approvals to avoid delays. - Keep an eye on live campaigns for performance health.

Last updated on Dec 26, 2025

Campaigns

The Campaign Page allows you to create, filter, and manage campaigns. Define budgets, objectives, start/end dates, and assign leads. Key Elements - Campaign List/Table – Shows advertiser, campaign name, status, objective, budget, CSM lead. - Filters – Narrow down campaigns by advertiser, objective, status, or date. - Add Campaign – Opens new campaign form. Step-by-Step Instructions Creating a New Campaign 1. Click + Add Campaign 2. Select Advertiser 3. Enter Campaign Name 4. Choose Objective 5. Set Start and End Dates 6. Define Budget 7. Click Create Campaign Filtering Campaigns 1. Click Filters. 2. Select filter criteria (status, advertiser, objective). 3. Apply to refine the list. Editing Campaigns 1. Locate the campaign in the table. 2. Click the edit icon. 3. Update details and save. Best Practices - Use descriptive names (e.g., “Chevrolet Q4 CPL – US”). - Avoid duplicates; edit instead of recreating. - Filter to focus on Live campaigns.

Last updated on Dec 26, 2025

Campaign Flights

Flights allow you to split campaigns by platform, country, audience, ad format, or retailer. Each flight has its own targeting, budget, and outcome metrics. Key Elements - Flight Table – Lists flights with status, retailer, budget, audience, ad format, country, and performance metrics. - New Flight Form – Define name, platform, audience, product, buying model, cost, and dates. Step-by-Step Instructions Adding a New Flight Click Add Campaign Flight ..... Managing Flights - Edit or delete flights from the table. - Export campaign plans for review. Best Practices - Separate flights by geo and ad format. - Avoid overlapping audiences. - Use flight names with region/date clarity.

Last updated on Dec 26, 2025

Drive

The Drive Page stores all campaign files globally across advertisers. Key Elements - Document Table – Advertiser, campaign, file name, type, size, uploader, upload date. - Filters – Find files by advertiser, type, or uploader. - Upload – Add new files to the repository. Step-by-Step Instructions Uploading a File 1. Click Upload. 2. Select file. 3. Assign Advertiser, Campaign, and Document Type. 4. Save upload. Filtering Files 1. Click Filters. 2. Apply criteria (advertiser, type, date). 3. Refine results. Managing Files - View/download files using the link. - Replace outdated versions. - Delete obsolete files. Best Practices - Use clear file names with campaign/month. - Upload only final versions. - Store all finance docs here for easy audits.

Last updated on Dec 26, 2025

Analytics

The Analytics Page tracks outcomes, spend, and delivery across campaigns and flights. Key Elements - Conversions Graph – Shows trends over time. - Spend by Retailer – Donut chart of spend distribution. - Delivery Gauge – Tracks planned vs. delivered outcomes. - Campaign Table – Detailed campaign/flight-level results. Step-by-Step Instructions - Go to Analytics. - Apply filters by advertiser, campaign, or date. - Review Conversions Graph for outcome trends. - Use Spend by Retailer to check allocation. - Check Delivery Gauge for performance. - Drill into Campaign Table for detailed results. - Export data as CSV, Excel, or PDF. Best Practices - Compare CPA or ROAS across flights. - Reallocate budgets to high-efficiency platforms. - Export reports weekly for reviews.

Last updated on Dec 26, 2025

Billing

The Billing Page manages campaign invoices, from creation to payment tracking. Key Elements - Billing Table – Shows advertiser, campaign, title, status, delivery period, and due date. - Status Tabs – Pending, Issued, Paid, Overdue. - New Billing Form – Add advertiser, campaign, delivery date, due date, and upload documents. Step-by-Step Instructions Creating a Billing Request 1. Click Add Billing. 2. Select Advertiser and Campaign. 3. Enter Billing Title. 4. Set Delivery Date Range. 5. Add Billing Due Date. 6. Upload Activation Order, Invoice, and Misc Files. 7. Save request. Updating Billing Status - Mark invoices as Issued, Paid, or track as Overdue. Filtering Billing Records 1. Apply filters (advertiser, campaign, status, or date). 2. Refine results to track outstanding or overdue invoices. Best Practices - Always upload activation orders with invoices. - Use descriptive billing titles. - Regularly review overdue invoices.

Last updated on Dec 26, 2025

Campaign timeline

What is the average timeline to go live with a campaign setup? Campaigns can go live within 24–48 hours after setup, provided retailer access and product listings (for endemic brands) are in place. Sponsored Ads campaigns typically activate faster as no retailer access is required.

Last updated on Dec 26, 2025